Branding and standardizing Farmstays?

Starting 2005, farm stays have been cropping up in India; post pandemic, the need to explore farm stays has increased tremendously. With a need to seek unique experiences, and connect deeper within themselves and others, farm stays present themselves as the perfect space to immerse ourselves in the rural life, fostering a reconnection with nature. Farm stays near Bengaluru have emerged as a preferred choice for visitors seeking tranquillity and an authentic countryside experience without spending too long on the road. With the research now showing that over 60% of weekenders prefer homestays over resorts and hotels, is there a need to develop robust brand identity that will help the traveller get the standardized experience across properties.

In our previous blog, we explored how the Farm Stays are raising relevance in India, catering to diverse audiences - be it a family with little kids; friends who seek to celebrate or create memories; office folks coming in for team-building; work cations for some and solo-travelling for others. This industry will grow at a rapid pace!

BRANDING AS A STRENGTHENING STRATEGY

We believe that branding plays a vital role in establishing a farm stay's identity and creating a memorable experience for visitors. A powerful brand cultivates trust, sets expectations, and helps differentiate one farm stay from another. It also creates a standard for us, something that we can be held accountable for. The brand would also help attract a wider audience, enhance customer loyalty, and create a unique selling proposition for not just one farm stays but all the farm stays across the brand. It helps coordinate collective efforts to remain memorable in the minds of the travellers.

The Importance of a Brand Identity

A strong brand identity will differentiate all our Hide and Teak Farm Stays destinations from competitors. Just like Ama of The Indian Hotels Company Limited, our brand communicates our values and the uniqueness of each destination. A well-developed brand fosters trust, clarifies expectations, and sets the farm stays apart from its competitors. By employing effective branding strategies, our farm stays near Bengaluru and other centre will attract a broader range of visitors, strengthen customer loyalty, and establish a distinct competitive advantage.

STANDARDIZATION FOR QUALITY ASSURANCE

With branding comes the role to not just create but also maintain the standard. For the operational side of management, this is crucial. This step ensures that the quality is consistent across the multiple locations of farm stays under the same brand. Eventually, we could look to establish industry-wide standards of safety protocols, hygiene practices, and set service quality benchmarks and enable travellers to further strengthen their confidence in their farm stay experience. The standardization will also enhance operational efficiency through benchmarking, forming the basis of the framework for continuous improvement.

Standardization for Consistency

At Hide and Teak Farm Stays, we give utmost importance to standardization. We seek to ensure that each Hide and Teak Farm Stay offers consistent quality and services irrespective of the location. Our steps to ensure standardization have been and will continue to be an ongoing and evolving practice. It involves developing a comprehensive set of operational guidelines, training programs, and quality control measures that all franchisees will adhere to. We see to maintain consistency in facilities, amenities, and customer service across all locations, Hide and Teak can build a strong reputation for excellence.

Farm stays near Bengaluru have immense potential as a sustainable and enriching form of tourism. As we engage with more and more customers, we are kindling by their enthusiasm, thrilled to see the importance of novel experiences and bonds that each guest creates as they visit us. Hide and Teak have successfully developed a reputation for offering unique and immersive experiences in a farm setting. To further capitalize on the growing market, and ensure long-term sustainability, Hide and Teak and other farm stays have a long way to go to in prioritizing brand development and standardization efforts at a national level. "